A NOTE FROM NINA, FOUNDER OF WIDE FIT SHOES
WHY MUM ALWAYS ENDS UP IN THE “SENSIBLE” SHOES
It's not her taste. It's her width.
Genuine 2E to 8E fittings200,000+ customers since 1984
THE PAIR IN THE PICTURE
“My mum loves her shoes. They are so comfortable and such a great fit that she was able to wear them straight away.”
NEW BALANCE
Womens Wide Fit New Balance MX608WN5 Trainers (New 624) - ABZORB
£109.99
or 3 interest-free payments of £36.66 with Klarna
- Free size and width swaps until 15 January
- Order by 11 December for Christmas delivery
Wrong size? She can swap it for free, any time until 15 January.
She's got the dress. The earrings. The bag. Then she looks down at her shoes.
The same plain, “comfortable” pair she wears with everything. Not the ones she'd pick. The only ones that don't hurt.
Ask her what she wants for Christmas and you'll get the same answer every year: “I don't need anything.”
Every nicer pair she tries pinches by lunchtime, so it goes back in the box.
But I've run this business for over 40 years, and I hear the same story every week. She's not being boring. Her shops are.
Her feet are wide. And the shops only sell one width.
Most high street shops stock one width of trainer, because that's what most people fit. So the trainers she actually likes pinch, and she ends up in whatever fits, even if it makes her feel twenty years older. Or she goes back to the old pair.
Do that enough times and you stop trying. You say you don't need anything.
She does need new shoes. She's just given up on finding nice ones that fit.
5 SIGNS YOUR MUM HAS WIDE FEET
You can't measure her feet without her noticing. But you can spot these:
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Her shoes wear out at the sides first.
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She wears one pair until they fall apart.
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She says new shoes "need breaking in".
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She's gone up a size before, and they still felt tight.
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She never wants shoes as a present.
WE'RE A FAMILY BUSINESS, AND WE ONLY DO WIDE
Wide Fit Shoes started in 1984. Since then we've helped more than 200,000 people find shoes that actually fit.
We stock the brands people already love, New Balance, Nike and Skechers, in genuine wide fittings most shops never carry. Alongside our own range, Tredd Well.
And there are real people here. If you're not sure what to get her, ask us.
AS SEEN IN
WIDE DOESN'T HAVE TO MEAN MEDICAL
The same brands she'd pick off the shelf, smart enough to wear with a party dress. The right length, finally in her width.
So they fit across the foot, without the extra length that comes from going up a size.
GET HER SIZE RIGHT, WITHOUT ASKING HER
If the size isn’t right, she can swap it for free. Bought for Christmas? She has until 15 January.
1 · Recommended
1Recommended
Ask our fitting team
Tell us what she wears now and we’ll help you choose her width. Live chat, 7 days a week.
2
2
Check her old shoes
The label inside tells you her brand and size. Some brands come up small, so if you’re not sure about length or width, ask us before you order.
3
3
Not sure at all? Give a gift card
She picks her own pair. It’s digital and arrives instantly by email, so you can give it on the day.
“For the first time ever, I ordered shoes online and didn't have to return them! Shoe shopping as a woman with wide feet can be so frustrating.”
THE TRAINERS SHE'D ACTUALLY CHOOSE
Order by 11 December for Christmas delivery · Free swaps until 15 January
Any pair + Tredd Well trainer cleaner
Choose any trainers, add the cleaner for £7.99 and keep them looking new.
Cleaner £11.99
£7.99 with any pair
“After years of ill fitting shoes I finally found utopia. Not only do they fit, they are well made too. Pricey? Yes. But you get what you pay for.”
Women's Wide Fit New Balance ML574 Walking/Running Trainers - Exclusive ENCAP
Women's Wide Fit New Balance ML574EVM Walking/Running Trainers - Exclusive - Burgundy/White ENCAP
Women's Wide Fit Skechers 149710 Slip-ins Ultra Flex 3.0 Brilliant Trainers
£119.99
Women's Wide Fit DB Lace Up Wyoming 2 Waterproof Hiking Trainers
Women's Wide Fit New Balance M411LK3 Walking and Running Trainers - Black
£99.99
WISH I'D FOUND THEM YEARS
AGO
STRAIGHT ANSWERS
How much is delivery, and when will it arrive?
£3.99 to most of the UK, delivered in 3–5 working days. Next day delivery is available too. For Christmas, order by 11 December.
What if it doesn’t fit?
She can swap it for a different size or width, free. Bought for Christmas? She has until 15 January to return or exchange, as long as they’re unworn and in the box.
Can she swap it without me?
Yes. She just needs the order number and the email address used to order. She can start the swap online in a couple of minutes.
Who are you?
A family business selling wide-fit shoes since 1984. More than 200,000 customers, and a shop at 33 Kenton Park Parade, Kenton Road, Harrow HA3 8DN.
How can I pay?
Visa, Mastercard, Maestro and other major cards, PayPal or Shop Pay. Or spread the cost with Klarna or Clearpay.
THIS CHRISTMAS, GET HER TRAINERS
SHE’LL ACTUALLY WANT TO WEAR.
She’ll still say she doesn’t need anything. Then she’ll wear them every day.
Order by 11 December for Christmas · Free swaps until 15 January · ★ 4.3 on Trustpilot
Not sure of her size? Send a gift card instead →